Google's New Video Inventory Restrictions: What You Need to Know

Discover Google's new video inventory restrictions and how they affect your ad revenue. Learn to stay compliant and optimize your content effectively.

If you're managing video content through Google AdSense, you need to be aware of some upcoming changes. Starting September 23, 2024, Google will update how it handles policies for video inventory. This shift from GooglePublisher Policies to Google Publisher Restrictions could affect how your ads are served. Understanding these changes will help you adapt and ensure your content remains compliant and ad-friendly.

In this guide, we'll break down the new restrictions, explain why they're important, and offer solutions to keep your video inventory in good standing. Let’s dive in!

Understanding the Change: What’s New?

What’s Changing?

Google is moving its policies for video inventory from the general Google Publisher Policies section to a more specific section under Google Publisher Restrictions. This change means that certain content could receive fewer ads if it falls under the new restrictions.

Here’s a quick look at what this involves:

• Video Inventory Restrictions: This new category will include content that’s deemed restricted. Videos falling under these restrictions might see a decrease in the number of ads served.
• Editorial Updates: The sections dealing with video inventory controls and ad placements will be updated for better clarity but won’t change the actual requirements.

Why Is This Happening?

Google's goal with these updates is to streamline the policies and make them clearer for publishers. By separating out video inventory restrictions, Google aims to improve the management and enforcement of ad-serving policies. This change is designed to enhance user experience and ensure that ads are shown in the most suitable environments.

Key Details of the New Restrictions

What Are Video Inventory Restrictions?

Video inventory restrictions are guidelines set by Google that dictate what type of content can receive ads. These restrictions are put in place to ensure that ads are not served on content that may not be suitable or could potentially harm the advertiser’s brand.

Key aspects of the restrictions include:

• Content Classification: Videos that are flagged as restricted will not receive as many ads as non-restricted content.
• Editorial Updates: Changes will be made to how controls for video inventory are described to make them easier to understand.

Impact on Your Ads

If your video content falls under the restricted categories, you might notice a reduction in ad revenue. Google will continue to ensure that ads are not placed on restricted content, so maintaining compliance is crucial for maximizing ad revenue.

How to Stay Compliant and Optimize Your Ad Revenue

Review Your Content

To avoid falling into the restricted categories, regularly review your video content. Ensure it adheres to Google’s guidelines and does not include content that could be flagged as restricted.

Action Steps:

1. Audit Your Videos: Check your video inventory against the updated restrictions to ensure compliance.
2. Update Content: Modify or remove any content that might be considered restricted.

Adjust Your Ad Strategy

Consider adjusting your ad strategy to align with the new restrictions. This might involve shifting your focus to content that is less likely to be restricted or optimizing your existing content to meet the new guidelines.

Action Steps:

1. Diversify Content: Create a variety of content that is less likely to be restricted.
2. Enhance Compliance: Regularly check for updates to the restrictions and adjust your content accordingly.

FAQs

Q1: What specific types of content are considered restricted?

Restricted content typically includes videos with inappropriate or sensitive material. This can range from violent or adult content to misleading or harmful information.

Q2: How can I find out if my content is affected by the new restrictions?

Google AdSense will provide updates and guidelines on what constitutes restricted content. Regularly review these updates and use Google’s tools to check if your content falls under any restricted categories.

Q3: Will my ad revenue decrease immediately?

If your content is classified under restricted categories, you might notice a gradual decrease in ad revenue. However, the impact will depend on how much of your content falls under the new restrictions.

Q4: How can I ensure my videos remain compliant?

Regularly review Google’s guidelines and adjust your content as needed. Keep your video inventory up-to-date and make changes based on any new updates from Google AdSense.

Q5: What should I do if I disagree with a restriction applied to my content?

If you believe your content was mistakenly classified as restricted, you can appeal through Google AdSense support. Provide any relevant information and evidence to support your case.

Conclusion

The transition of video inventory policies to Google Publisher Restrictions represents a significant change for AdSense publishers. By staying informed and adjusting your content accordingly, you can ensure compliance and maintain your ad revenue. Regularly review the updated guidelines, audit your content, and make any necessary adjustments to keep your video inventory in top shape. If you need further assistance, Google AdSense support is there to help.

Stay proactive, adapt to the changes, and continue creating high-quality content that aligns with Google's standards.